Concept

Aaron is a local Seattle fisherman, cyclist, and craftsman. Tired of using bags that couldn't survive his rugged adventures (and let's be honest, didn't look that great), he decided to take matters into his own hands. After creating the perfect durable bag, he also needed a durable brand.  

Approach

We decided that Aaron's nickname, Big Tuna, expressed the fun and personal side to each bag he handmade. Customers can fully customize their Big Tuna bags and get their adventure started. 

Seattle-based design studio focused on creating brand identities and visual content for clients who are passionate about what they are doing, creating or bringing into this world.

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